It’s already July and we’re halfway through the year! Where did the time go? It's time to get honest with ourselves, are we on track with our business strategy for 2022?
If, like all successful business owners, you started the year with a strategy, a plan to achieve growth,...
Most entrepreneurs that we work with are very ambitious and driven – they work very hard and want to make a big impact in their community. However, being a business owner can mean you’re stuck with an endless to-do list. If you’re feeling like the proverbial hamster on the wheel...
No matter how big or small, every brand will inevitably experience some negativity on social media. The more your reach and audience increase, the greater the chances of encountering some not-so-nice comments. How you respond is very important and helps you grow stronger as a brand.
Here are 4...
It’s a fact: Social media has been crazy recently. Between global blackouts and hackings, there have been a lot of frustrations related to technology in the past few days.
In the midst of all of this activity, you may start wondering if your own accounts are safe. Would someone be...
Seven mistakes to avoid when launching your new idea
A launch is a critical time in your marketing cycle. It can literally make or break your business. Even seasoned entrepreneurs can struggle to find the balance between a mediocre and a powerful launch. After years of working successful launch...
Are you launching a new business or growing your audience? As marketing and branding specialists, we have successfully launched hundreds of new ideas into the market. We have decided to summarise all of our launching lessons into this handy checklist. Mark it off and your launch will be even more...
A launch is a period of time when you are introducing something new to the market. It could be a whole new business, launching yourself as a consultant or coach, or an exciting new product, service, or a promotion.
Launching can be a challenge, a tricky and confusing time. It can...
Setting goals and then reaching them can be a daunting task, especially when you set your sights high. Goals can appear almost unreachable and we often get discouraged when we don’t see the progress we want right away. The best way to achieve your goals is to create a plan; a dream without...
You've heard people called a thought leader. But have you ever considered that you might be one?
A thought leader is a subject matter expert who generously shares their unique ideas and their viewpoint in their particular niche. You don't need to have an original concept, but the way you share it...
If you've been following Level-Up Your Marketing with Vicki and Laura, that you'll know that we don't spend much time on doom and gloom. So why are we talking about what could go wrong? Well, we believe in being prepared. You need to have a strategy so that you know what you'll do when you need...
You're sitting on a great business idea, but you don't want to tell anyone in case they run off and do it themselves. It’s a very real concern of many entrepreneurs and start-ups. Well, we encourage you to think again, to take your chances and share your idea with someone who could really...
If you're launching a new business we suspect you’ve been thinking about this and testing different aspects of your business idea for months—if not years. It’s your baby and you want the very best for her. You’ve defended the business plan to financiers, you’ve spent...
